Have you ever faced the need to
promote the medical benefits
…of prunes?

Elizabeth at The California Prune Advisory Board did!
How does one present the prune’s medical advantages? The challenge was to create an imaginative program to dramatically portray the prune’s medical benefits. LFA coordinated with a local medical advertising agency to accomplish that objective.

By utilizing medical X-rays to produce pictures of both pitted and unpitted prunes, to support the copy, we created a most unusual look, which was used to graphically communicate the intrinsic medical value of prunes.