Have you ever had to visually
communicate a complex product
…in a single presentation?

Judie at Optochrome did!
The challenge was to visually communicate to a wide audience the fact that Optochrome’s laser glass was available
in many different shapes, sizes as well as a wide variety
of properties.

LFA generated a simple design, and made the desired point via a creative use of printing techniques. Using various colors and shapes, and two different varnishes (gloss and dull), created the illusion of different forms in multiple colors and sizes. To make the cover stand out even more, internal pages were printed in basic black and white.

The client informed LFA that the creative approach to the project produced a single piece solution which met their requirements …beyond their expectations.