Have you ever wanted to send
an individualized message
...to 10,000 people?

Rich at Coakley Heagerty did!
The agency wanted each card to appear as if it had been personally hand written. Not just in the salutation, but in the body text where it matched the rest of the copy. Additionally, the card had to use a postage stamp, not a metered or a printed indicia . Even though the cards were being mailed to West Coast homeowners, they wanted a Maui post mark. ...four separate cards mailed to each addressee over a two month period.

LFA researched available type fonts that would pass as believable handwriting and be compatible with the programmer's "non-graphic" computers. A program was developed that identified the areas where the personalization needed to occur. Then the first names (sometimes one or two) from the prospect list were dropped in.

The fronts of the cards were printed in color using photos which LFA provided. The backs were laser imprinted and addressed using the selected typestyle and program. A special procedure was used for the stamp application to cut down the expense of lickin' & stickin' 40,000 stamps. When this was completed, LFA forwarded them to one of their associates in Hawaii to be dropped at a Maui post office on four different dates.